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Through Feb. 1, makeup artists will make a TikTok video showing off their awe-inspiring looks using the hashtag #elfitup with the brand’s new original song.
January 26, 2022
By: Lianna Albrizio
Associate Editor
E.l.f. Cosmetics is launching a countrywide search on TikTok to find aspiring makeup artists to work with up-and-coming pop group The Future X through the #elfitup TikTok Hashtag Challenge. Starting today through Tuesday, Feb. 1, talented individuals will make a TikTok video showing off their most awe-inspiring makeup looks using the hashtag #elfitup with the brand’s new original song created for this hashtag challenge. (To learn more about the #elfitup hashtag challenge, fans should visit ...
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